Wednesday, July 2, 2008

My request for help

So I hope to have more of an actual post perhaps sometime tomorrow, but in the meantime I was hoping that any readers may be able to help me with my current predicament. As some of you may know, I received a research grant about a month ago to work on a study that will review perceptions of trust on traditional and non-traditional advertising among Baby Boomers, Generation X'ers, and Generation Y'ers. Before I can really get this study going, I need to pretest to make sure that the non-traditional media that I select have some sort of correlation to the fictitious products I am creating. 

That said, I am asking readers to reply with their suggestings regarding where they would associate a non-traditional advertisement placement for a MP3 player as well as a Diet Pill. 

For those of you that do not know what non-traditional placements are, they are ads placed in locations other than Television, Radio, Newspapers, Magazines, and Billboards. 

To give you my initial suggestions, I was thinking of graffiti (in the guise of sidewalk chalk) for a MP3 player and a cardboard coffee cup holder for a diet pill (since both coffee and diet pills help "regulate" you...). 

But let me know your thoughts. These will help me create a list to use on my pre-testing group.

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